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[PDF] Social Media Influencer's Reputation: Developing and Validating a ...。

2021年1月11日 · The results showed that the social media Influencer's Reputation scale comprises four ... and 25 million Twitter followers.。

Influencer marketing in China: The roles of parasocial identification ...。

2021年6月16日 · Given marketers' imperative implementation of influencer marketing, academic research has begun to document the effects of influencers' ...。

20 Surprising Influencer Marketing Statistics - Digital Marketing ...。

2018年10月25日 · People are turning to their favorite Instagram stars, Twitter personalities and YouTubers for advice and recommendations on purchasing decisions ...： paper? 。

Influencers on Instagram: Antecedents and consequences of opinion。

Originality and uniqueness positively influence opinion leadership on Instagram. ... 2011) and SNS, such as Twitter (Park, 2013; Park & Kaye, 2017).。

Political influencers. A study of Donald Trump's personal brand on ...。

2019年1月27日 · In parallel, Twitter users have swiftly succumbed to the leader's appeal. Thus, this paper studies the impact of Trump's tweets on the US ...。

5 tips for more effective influencer marketing - Twitter for Business。

Don't sweat small follower counts. While a social media celebrity might be the ideal influencer on paper, look beyond the A-list. Remember that 72% say ...： 。

Political influencers. A study of Donald Trump's personal ... - Revistas。

Thus, this paper studies the impact of Trump's tweets on the US reference press during ... Influencer, political communication, Trump, Twitter, the media, ...。

[PDF] The impact of influencer marketing on brand loyalty towards luxury ...。

2016年4月17日 · Hence, this paper aims to illustrate the impact of influencer ... through social media platforms such as Facebook, Instagram, and Twitter.。

The State of Influencer Marketing 2021: Benchmark Report。

2021年8月18日 · In our Influencer Marketing Benchmark Report 2021, ... the most notable differences are a decline in Twitter from 22% to 15%, an increase in ...。

The State of Influencer Marketing 2019 : Benchmark Report。

2021年6月29日 · For example, nano-influencers with fewer than 1,000 followers enjoy an engagement rate of 7.2% on Instagram, compared with 1.4% on Twitter. At ...